Fashion& Product

Fashion editorial: leather jacket, knitwear and sunglasses

Services

01

Creative Direction & Research

Translate consumer, market and trend insights into a creative direction for the collection.

Consumer & trend research
Creative concepts & moodboards
Colour, materials & silhouettes

02

Collection Merchandising

Build the collection around the right categories, product families and price architecture.

Collection structure
Range plans & line sheets
Product development direction

03

Buying Strategy

Turn the assortment into a buying plan for each market, channel and store profile.

Assortment & store tiers
Buying budgets & depth
Buy reviews & sell-through

04

Go-to-Market

Connect the collection calendar with its commercial launch, campaign and sales tools.

Launch & drop calendar
Product storytelling
Campaign & sales assets

Selected work

HOFF campaign photographed in Paris — HOFF
Product direction · Paris campaign

Shon Mott footwear and fashion editorial — Shon Mott
Footwear category development

Karl Lagerfeld black-and-white portrait with tailoring and sunglasses — Karl Lagerfeld
Buying strategy · Market research

Pompeii campaign with footwear and a greyhound — Pompeii
Collection & pricing architecture

Hereu burgundy leather bag on a red-and-white striped sofa — Hereu
Campaign Production

Rouri fashion editorial at a Paris café — Rouri
Buying & Product Strategy

Let’s talk.

felipe@studionnagency.com

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