AI Design& Technology

THE SAMPLE REVIEW AI fashion series · Our own roster

Services

AI Creative Agency · Image & Video

An AI creative agency, directed by people: the team sets the creative and art direction, and our own infrastructure produces campaigns, product imagery and film for fashion, sport and commercial brands.

Research & art direction
Casting & model design (our own roster)
Campaigns & lookbooks
Product imagery, e-commerce & packshots
AI film & living images

How we work · The RISET case

RISET is a sportswear brand we created from scratch to show the whole process in five steps, from the first reference to the online store.

01
Research & art direction
It all starts with the search. We gather more than 70 references from fashion, running, editorial and product on one board, and from there we decide how the brand will look: colour, light, type of photography, framing and attitude.
The team
References, colour, light, photography and attitude
The infrastructure
Art direction archive
In RISET
Clean natural light; bone, ink and track red; a serious, defiant attitude in every image.
02
Model design
We design the models instead of searching for them. The direction becomes a casting brief (height, proportions, attitude and mix of profiles) and from there each model is born with a fixed face: the same person in the campaign, the store and the film. The ones born with RISET are now part of our roster, which keeps growing.
The team
Casting, profiles and criteria
The infrastructure
24-profile casting and a roster with a fixed identity
In RISET
A 24-profile casting to arrive at five models with a face of their own: Rei, Yuki, Lia, Saga and Idris. Rei stars in the cover film.
Rei
Yuki
Lia
Saga
Idris
03
Brand design
We design the brand or work with the client’s. For RISET we created it all: the name, the logo, the palette, the typeface and the first collection.
The team
Naming, logo and collection
The infrastructure
Visual system applied everywhere
In RISET
Rise + set, running from sunrise to sunset. Four logo directions and First Light, an eleven-piece collection.
04
Editorial production
With the direction, the models and the product defined, the infrastructure produces. First the campaign, then every product in four images, always with the editorial first.
The team
Edit and quality control
The infrastructure
Campaign, e-commerce, packshot and film
In RISET
Eighteen campaign images and four per product: editorial, two e-commerce shots with attitude and the packshot.
01Editorial
02E-commerce
03E-commerce
04Packshot
05
Web, UX/UI & store
The creative direction carries through to the website: editorial at the top, the store below and the same image on desktop and mobile.
The team
Web direction and UX/UI
The infrastructure
Website and connected store
In RISET
A living cover image, a logo that draws itself and a store ready to connect.
Visit the RISET website

Apps & Digital Products

Turn a business process into a usable digital product, from interface to working software.

Product definition & UX
Applications & platforms
AI workflows & interfaces

Websites & E-commerce

Design and build websites around the way people discover, choose and buy.

UX/UI & web development
E-commerce & configurators
Performance & accessibility

AI web content and website · The AZUR case

AZUR is the sample brand of Aimily, our fashion collection platform: a Mediterranean summer label made entirely with AI. We created all of its web content with AI (the models, the campaign and the cover film) from a Pinterest board, and we designed and built the website, with our team setting the direction.

01
Art direction and campaign
The board sets the direction: plenty of light, Mediterranean architecture, neutral clothing and a touch of blue or red. With it we produce the campaign with our own model roster, editorial first, with the space and the interiors as protagonists.
The team
Art direction, casting and styling
The infrastructure
AI images, one per board reference, with a fixed face for each model
In AZUR
Four AI models (Azul, Vera, Nadia and Yuki) and 24 AI images: 13 editorials in houses, on terraces, by the sea and in the studio, 8 lookbook and shoe shots and 3 accessory still lifes. AZUR blue is a bright turquoise that pairs with khaki.
02
Cover film
The home page opens with a film instead of a photograph: a single continuous shot, at real speed, that starts on the cover image and ends with the model looking into the lens while the logo comes together.
The team
Shot script and frame-by-frame review
The infrastructure
AI film between a start frame and an end frame designed by us
In AZUR
Fifteen seconds, made with AI: Nadia stands up, sits on the chair behind her, loosens her hair a little and looks into the lens.
03
Website and store
The website tells the brand before it sells: editorial at the top and, below, the store, the product page and the bag, with the same image on desktop and mobile.
The team
UX/UI, design and web development
The infrastructure
Designed and coded with AI: fast pages in English and Spanish and a store ready to connect
In AZUR
Home, campaign, store, product page and bag, with an animated logo whose letters come together over the cover film.
Visit the AZUR website